The funds raised were used for salaries. At the very beginning, the team consisted of four people: Anchishkin himself and three developers
who wrote a customer relationship management system (CRM) from scratch. Naturally, from the moment the service was launched, people "in the field" immediately began to be hired: assemblers, operational managers, and couriers.
By the time the last round of investments was raised, the project was able to reach operational zero - they began to earn money on each order. The next priority in Ukraine was to work on quality improvement.
The team managed to work out the right business model from the very beginning, according to Yegor, "which has not changed significantly in six years." After working out the procedures, and collecting and analyzing a large amount of data, it was decided to enter the American market.
The start of entering the American market was not very successful. Yegor admits that a personnel error was made: an incorrect expansion of the operations team and the development team. Highly paid American programmers and managers have not justified themselves. This miscalculation resulted in wasted time and money for investors. This, however, did not lead to the closure of the startup: as they say, they realized it in time.